Segments & Audiences
Manage Lists ↗ + New Segment
🎯 Smart Segmentation Engine
Smart Audience Segmentation
Target the right people with the right message at the right time. Reach high-value VIPs, re-engage lapsed buyers, and convert prospects into loyal customers using RFM scoring, lifecycle stages, and geographic precision.
Total Segments
16
Across RFM, lifecycle & geo
Largest Segment
4,227
Silver Growing
Avg Segment Size
1,445
Across RFM tiers
RFM Segments Active
4
Platinum, Gold, Silver, Bronze
💡
80/20 Revenue Insight
Your Platinum (40) and Gold (373) segments — just 7.3% of your buyers — generated €128,134.70 of your total €552,598 attributed revenue. Prioritise campaigns targeting these tiers for maximum ROI.
Pre-built Segments
RFM-powered audiences pulled from WooCommerce order data
RFM Value Tiers
💎
Platinum VIPs
40
Platinum
Spend €500+, 2+ orders. Avg spend €605.88 | Projected 12m CLV: €1,031. Top buyers — Mark Tyrrell, Niall Farrell, Peter Williamson.
📤 Send Campaign 👥 View Subscribers
🥇
Gold Loyalists
373
Gold
Spend €200–€499, avg 1.6 orders. Avg spend €278.55 | Projected 12m CLV: €494. High-loyalty repeat buyers worth nurturing to Platinum.
📤 Send Campaign 👥 View Subscribers
🥈
Silver Growing
4,227
Silver
Spend €75–€199, avg 1.0 orders. Total segment revenue €363,800. Largest buyer group — ideal for upsell and cross-sell sequences to lift into Gold tier.
📤 Send Campaign 👥 View Subscribers
🥉
Bronze First-timers
1,140
Bronze
1 order, spend under €75. Avg spend €53.21 | Projected 12m CLV €79.81. First purchase made — focus on second-order conversion with targeted follow-up sequences.
📤 Send Campaign 👥 View Subscribers
🌱
Prospects
—
Pre-purchase
Subscribed but no purchase recorded. Warm leads with Irish identity or diaspora interest. First-purchase incentive sequences — discount codes, social proof, bestsellers.
📤 Send Campaign 👥 View Subscribers
🏆
High AOV International
US / AU
AOV €150+
US and Australian buyers with AOV over €150. Diaspora gifting segment — high spend per order, often purchasing GAA merchandise and heritage items for family.
📤 Send Campaign 👥 View Subscribers
Lifecycle Stages
🔄
Active Buyers
~
Active
Ordered within the last 90 days. Highest engagement window — ideal for upsells, complementary products, loyalty programme invitations.
📤 Send Campaign 👥 View Subscribers
💤
Lapsed Customers
~
Lapsed
90–365 days since last order. At-risk of churn — deploy win-back sequences: personalised offers, "We miss you" messages, best-seller highlights.
📤 Send Campaign 👥 View Subscribers
😴
Dormant
~
Dormant
365+ days since last order, never re-engaged. Final win-back attempt before list suppression. Aggressive offer, final goodbye email, or sunset flow.
📤 Win-back 👥 View Subscribers
🆕
New Subscribers
~
New
Subscribed in the last 30 days, never purchased. Critical 30-day welcome window — send onboarding sequence, brand story, bestsellers, first-purchase incentive.
📤 Welcome Flow 👥 View Subscribers
Geographic Audiences
🇮🇪
Ireland
~
Domestic IE buyers. VAT included pricing, Eur currency, fastest delivery.
📤 Campaign 👥 View
🇺🇸
USA Diaspora
~
US-based Irish diaspora. High AOV, gifting intent. Best segment for premium GAA and heritage product campaigns.
📤 Campaign 👥 View
🇬🇧
UK / GB
~
UK and Northern Ireland buyers. Post-Brexit shipping considerations. Strong market for GAA club merchandise.
📤 Campaign 👥 View
🌍
International
~
AU, CA, and rest-of-world diaspora. Long lead times — plan shipping windows. Australian market shows strong GAA interest.
📤 Campaign 👥 View
Sport Interest
🏐
GAA
~
GAA
Subscribers who purchased GAA merchandise — county jerseys, training gear, accessories. Core HubIrish audience segment.
📤 Campaign 👥 View
🏉
Rugby
~
Rugby
Subscribers with rugby product purchases — Ireland jerseys, provincial gear. Strong overlap with diaspora and Six Nations campaign windows.
📤 Campaign 👥 View
⚽
Football / Soccer
~
Soccer
League of Ireland and Irish national team product buyers. Growing segment — target around Irish international fixtures and LOI season.
📤 Campaign 👥 View
SQL Segment Builder
Copy these Listmonk SQL conditions directly into List → Advanced Segment Query
Docs ↗
Gold Tier — Lapsed 60–180 days
Win-back high-value customers before they go fully dormant
-- Gold tier: spend €200-499, last order 60-180 days ago
subscribers.attribs->>'rfm_segment' = 'gold'
AND (
  NOW() - (subscribers.attribs->>'last_order_date')::TIMESTAMPTZ
) BETWEEN INTERVAL '60 days' AND INTERVAL '180 days'
US Buyers — Spend >€150
High-AOV diaspora buyers in North America
-- US subscribers with average order value above €150
subscribers.attribs->>'country' = 'US'
AND (subscribers.attribs->>'aov')::NUMERIC > 150
Never Purchased — Subscribed >30 Days
Warm leads past the welcome window — push to first purchase
-- Subscribed over 30 days ago, zero orders placed
(subscribers.attribs->>'total_orders')::INT = 0
AND subscribers.created_at < NOW() - INTERVAL '30 days'
Platinum VIPs — All Active
Your highest-value customers for VIP-only campaigns
-- Platinum: spend €500+, 2+ orders
subscribers.attribs->>'rfm_segment' = 'platinum'
AND (subscribers.attribs->>'total_spend')::NUMERIC >= 500
AND (subscribers.attribs->>'total_orders')::INT >= 2
Lapsed Bronze — First-time buyers, 90–365 days
Encourage a second purchase before they go dormant
-- Bronze: 1 order, lapsed 90-365 days — second purchase push
subscribers.attribs->>'rfm_segment' = 'bronze'
AND (subscribers.attribs->>'total_orders')::INT = 1
AND (
  NOW() - (subscribers.attribs->>'last_order_date')::TIMESTAMPTZ
) BETWEEN INTERVAL '90 days' AND INTERVAL '365 days'
Silver — GAA Sport Buyers
Mid-tier customers with GAA product interest
-- Silver tier buyers with GAA category purchases
subscribers.attribs->>'rfm_segment' = 'silver'
AND (subscribers.attribs->>'categories')::jsonb ? 'gaa'
Segment Performance
Revenue attribution and engagement metrics by RFM tier
Segment Size Avg Spend Total Revenue Revenue Share Proj. 12m CLV Avg Orders Status Actions
💎
Platinum VIPs
RFM Score: 9.8
 40 €605.88
€24,235
4.4%
€1,031 2.1 Platinum Campaign
🥇
Gold Loyalists
RFM Score: 8.1
 373 €278.55
€103,899
18.8%
€494 1.6 Gold Campaign
🥈
Silver Growing
RFM Score: 6.5
 4,227 €86.07
€363,801
65.8%
€130 1.0 Active Campaign
🥉
Bronze First-timers
RFM Score: 4.9
 1,140 €53.21
€60,663
11.0%
€80 1.0 Growth Campaign
Total Attributed Revenue
€552,598.79